Indeed, the way
we talk, and write letters, largely determines our success in life.
Now it is well for us to face at once the counter-statement that the
most ignorant and uncultivated men often succeed best in business, and
that misspelled, ungrammatical advertisements have brought in millions
of dollars. It is an acknowledged fact that our business circulars
and letters are far inferior in correctness to those of Great Britain;
yet they are more effective in getting business. As far as spelling
is concerned, we know that some of the masters of literature have been
atrocious spellers and many suppose that when one can sin in such
company, sinning is, as we might say, a "beauty spot", a defect in
which we can even take pride.
Let us examine the facts in the case more closely. First of all,
language is no more than a medium; it is like air to the creatures of
the land or water to fishes. If it is perfectly clear and pure, we do
not notice it any more than we notice pure air when the sun is shining
in a clear sky, or the taste of pure cool water when we drink a glass
on a hot day. Unless the sun is shining, there is no brightness;
unless the water is cool, there is no refreshment.
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