It began with a four-minute
commercial in which the evils of faulty elimination were discussed with
infinite delicacy, and it was clearly proved--to an audience waiting to
look beyond the stars--that only Greshham's Intestinal Emollient allowed
the body to make full use of vitamins, proteins, and the very newest
enzymatic foundation-substances which everybody needed for really
perfect health. There followed the approach shots to this planet, shots
of the great beast-herds on the plains, views of luxuriant, waving
foliage, the tide of shaggy animals as they came at dusk to their
drinking-place, and there was an all-too-brief picturing of the
blue-tinted soil which the last film-clip of all declared to be
diamondiferous.
Cochrane's direction of this show was almost inspired. The views of the
animal herd were calculated to make any member of his audience think in
simultaneous terms of glamour and adventure--with perfect personal
safety, of course!--and of steaks, chops and roasts. The more gifted
viewers back on Earth might even envision filets mignon. The
infinitesimal diamond with its prismatic glitterings, of course, roused
cupidity of another sort.
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